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WaterColor Store

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The end of the year calls for gathering and celebrating, and whether you prefer a grand feast or a laidback affair, you’ll find everything you need from a bar-away-from-the-bar experience at the WaterColor Inn Package Store.

Consider the Package Store, conveniently located next to the WaterColor Beach access, your one-stop shop for all your festive essentials this season. Cheers!

WaterColor Private Label Wines
Raise your glass(es) and celebrate in true WaterColor style with the resort’s own private label wines, crafted in collaboration with Rutherford Wine Company, a family-owned Napa Valley winery. All WaterColorPrivate Label wines ($35 per bottle) pair exquisitely with the diverse flavors of Northwest Florida’s Gulf Coast and include a Cabernet Sauvignon, Chardonnay, Merlot, Pinot Grigio, Red Blend and Sauvignon Blanc.

Ps: Take advantage of the Package Store’s “Wine Down” special on Wednesdays and enjoy 30% off all wines, including the WaterColor™ Private Label collection!

Fish Out of Water Favorites
Browse a curated selection of favorites from WaterColor Inn’s beloved Fish Out of Water restaurant, including Duckhorn Decoy Flavored Seltzers, Grayton Beer Company Beers, Heathen Wines and Casa Dragones Joven Tequila. Looking to toast with (or gift) something really special? You’ll also find rare items like E.H. Taylor Rye, Eagle Rare and even Louis XIII de Remy Martin Cognac Grande Champagne.

Specialty Items
In addition to all of your at-home bar essentials, including barware and even ice, you’ll also find an array of specialty items to gift or to keep (we won’t tell either way). Local favorites include Carrie Rhea Jewelry, including a Fish Out of Water-inspired line of necklaces, and the beloved “Theo the Stuffed Turtle,” proceeds from which go towards protecting sea turtles in Northwest Florida.

WaterColor Exclusives
Create a classic WaterColor celebration with destination-inspired barware, including glasses, mugs and more – only available at the Package Store. Want to add the optimal WaterColor touch to your festivities? Consider snagging a WaterColor Inn gift card, which can be applied to future stays or dining experiences.

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The WaterColor Inn Package Store is open daily, from 7 a.m. to 10 p.m. (seasonal hours apply). For additional information, visit dinefish30a.com/package-store.

Let’s say it: holiday gift-planning can be stressful, especially when left to the last-minute. We’re here to make holiday shopping both seamless and special for you with this list of 30A essentials. Each is reflective of our 30A lifestyle and also meant to highlight one of our most favorite things: gathering with loved ones.

We have a feeling these are surely to delight everyone on your list. What other 30A gifts would you add to yours?

Destination-Inspired Goodies
Sure, you’ll find plenty of WaterColor-branded essentials at the WaterColor Store, complete with perfectly curated winter essentials like sweatshirts and hoodies a but you’ll also find a variety of holiday-themed goodies, too, including custom-painted ornaments and Christmas-themed WaterColor-branded tees. All this in addition to the store’s expertly curated selection of active wear, locally crafted jewelry and even the ideal drinkware for keeping your winter beverages warm.

Shopping for the little ones on your list? Head to WaterColor Kids at 6 WaterColor Blvd. The newly opened specialty children’s clothing outfitter features baby accessories, children’s clothing from brands like Pepita & Me, Miki Miette, Appaman and more, children’s jewelry by Carrie Rhea, fashion backpacks, toys and a wide selection of beach essentials and WaterColor-branded novelty items, of course! Nearby, at the WaterColor Package Store, you’ll find a small selection of specialty gift items, such as locally beloved “Theo the Stuffed Turtle,” proceeds from which go towards protect sea turtles in Northwest Florida.

Toasting Essentials
Stock up on unique liquors, fine wines and local craft beers at the WaterColor Package Store – perfect for gifting and toasting – at the WaterColor Package Store. The shop’s curated collection includes Fish Out of Water favorites like Duckhorn Decoy Flavored Seltzers, Grayton Beer Company Beers, Heathen Wines and Casa Dragones Joven Tequila, as well as WaterColor-inspired barware and specialty gifts. Looking to gift something really special? You’ll also find rare items like E.H. Taylor Rye, Eagle Rare and even Louis XIII de Remy Martin Cognac Grande Champagne.

Coffee for Life (Kind of)

Give the coffee enthusiast(s) in your life the gift that keeps on flowing with a year-long membership to Scratch Biscuit Kitchen’s “Mug Club.” In addition to major bragging rights, they’ll get their own personal Mug Club YETI, which gets them $1 unlimited coffee with every visit. For good measure, add in a Scratch gift card to complement their fresh cup of Joe with some house-made biscuits. Cheers to that!

Time Well Spent
There’s simply no better gift than that of experiences, and thanks to a variety of gift cards available through our St. Joe Collection, we’ve got everyone on your list covered! Gift the foodies in your life a special dinner at Havana Beach Bar & Grill or Fish Out of Water. Pamper the busy and tired mom with a coastal-inspired treatment at Spa Pearl. Give the ultimate beach experience with gift cards to WaterColor Inn, The Pearl Hotel, WaterSound Inn and, our newest properties, The Lodge 30A and Camp Creek Inn (just remember to work yourself into the vacation, too!).

The Gift of the Outdoors

Send the outdoor lovers in your life on an adventure with gift cards from the BoatHouse Paddle Club at the WaterColor BoatHouse. Gift them a kayaking or standup paddleboard rental for the day or pick from an array of classes on the water, which include everything from a run-and-SUP workout to SUP yoga. They’ll be thrilled with the thoughtful gift and be one step closer to crushing those New Year’s resolutions.

Whether looking for the perfect souvenir, for a memorable gift or for a beach bag essential you forgot to pack, WaterColor Inn offers a variety of shopping options for the littlest beach travelers in your life – each with that touch of our area’s unique style. You may just find these in your size, too!

  • Specialty Kids Items. At WaterColor Kids, WaterColor’s own children’s outfitter located at 6 WaterColor Blvd., it’s all about the tiniest travelers and budding fashionistas, thanks to a wide selection of accessories, clothing from brands like Ruffle Butts and Vineyard Vines, children’s jewelry by Carrie Rhea, fashion backpacks, toys and even bicycle bells.
  • Camp WaterColor Accessories. WaterColor’s ultimate spot for family-friendly recreation also offers the ultimate in poolside essentials. Here you’ll find Sun Bum® sunscreen, pool toys, drinkware accessories and exclusive Camp WaterColor-branded t-shirts and hats.
  • Branded Tees & Hats. WaterColor-branded tees and baseball caps can only be found at The WaterColor Store, which stocks them in a myriad of youth sizes and in all colors of the rainbow. In addition to a colorful selection, you’ll also find a collection of limited-release graphic tees designed by local artists.
  • WaterColor Beach Club Goodies. Guests of WaterColor Inn and the WaterColor Community have access to the private WaterColor Beach Club, where in addition to poolside fun, you’ll find a selection of WaterColor Beach Club-branded towels, koozies and hats at Mercantile, the on-site shop.
  • “Theo, the Stuffed Turtle.” A gift that’s both adorable and gives back? Find “Theo, the Stuffed Turtle” at the WaterColor Package Store, located at the entrance to Fish Out of Water. Proceeds from the locally beloved plush toy go towards protecting sea turtles in Northwest Florida. While you’re there, browse the shop’s selection of other specialty gift items.
  • Beach Accessories. WaterColor also has plenty of accessories to help the kiddos add a little bit of flair to their fun beach vacation – like fun flip-flops!
  • Bibs for the Babes. The itty-bitties in your traveling party deserve WaterColor love, too! And with these adorable bibs, they’ll be representing their favorite beach spot well after their vacation is over. The WaterColor Store also has onesies, swim diapers, cozy blankets and sunscreen.

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Find these items and much more at The WaterColor Store and WaterColor Kids, both located in the WaterColor Town Center or online. Tag us in your photos using #watercolorinn on Instagram, and tell us, what other items would you add to your list?

Looking for a last-minute gift for the special dad, dads or dad figures in your life? If you’ve come to WaterColor Inn, you’ve come to the right place! That’s because 30A’s beloved family-friendly resort offers a variety of unique gift options that are sure to delight every type of dad – whether he’s stylish, adventurous, epicurious or a mix of all of the above.

Below, our roundup of the ultimate WaterColor-inspired gift guide for dad. All items are available at, you guessed it, WaterColor Inn. So, what are you waiting for? Get to crossing these off your list and start shopping!

Better yet? Take advantage of The WaterColor Store’s 20% OFF storewide sale taking place Father’s Day weekend, June 14-16, 2024!

Coastal-Inspired Fashion
Classic fashion never goes out of style, and South Walton’s iconic coastal style is as timeless as it gets. Give dad the best in elevated yet approachable beach-inspired fashion with a gift from The WaterColor Store. From matching father-son polos by Peter Millar to resort-casual shirts by Rhythm and a wide assortment of WaterColor-branded merchandise, including Yeti ramblers, you’ll find just the right gift for your very fashionable dad. Visit and shop The WaterColor Store online or in person at 20 Goldenrod Circle in the WaterColor Town Center.

Specialty Bar Items
Give dad the ultimate bar-away-from-the-bar experience! At the FOOW Package Store you’ll find an impressive, well-curated selection of rare bottles of Blanton’s, E.H. Taylor Straight Rye, Eagle Rare, Louis XIII de Remy Martin Grande Champagne Cognac and more (based on availability), as well as Heathen wines and Grayton Beer Co. beers. Specialty items, including FOOW- and WaterColor-inspired barware and one-of-a-kind t-shirts and hats are also available, making it easy to pull together a truly unique gift for every dad in your life.

Delicious Dining
Kick off your Father’s Day festivities at Fish Out of Water with Pancakes with Pops on Sunday, June 16, from 8 a.m. to 2 p.m., and enjoy complimentary coffee, all-you-can-eat pancakes and quality time with dad.

Fun Adventures on the Water
Give dad the gift of adventure with an excursion on the water! The BoatHouse Paddle Club at the WaterColor BoatHouse offers canoe and kayak rentals, SUP lessons and even kayaking adventure tours around Western Lake. Which will you choose for dad? Give the knowledgeable team at BoatHouse Paddle Club a call at (850) 419-6188 to explore your options and book your experience, or visit them in person to browse their wide retail offerings, including activewear by some of dad’s favorite fitness brands. Gift cards are also available!

Relaxing Resort Experiences
Comfort, relaxation and private resort perks? We’ll answer for dad: “Yes, please!” Gift dad a future stay at WaterColor Inn, where he can enjoy the very best of South Walton all in one convenient spot. Whether he wants to lay by one of the pools at WaterColor Beach Club, soak up the sun on the hotel’s private stretch of beach, order room service or do a little bit of at all, he may need more than a one-night stay. And of course, the whole family is invited too! Make it a family affair by taking advantage of WaterColor Inn’s family-friendly room amenities, as well as access to Camp WaterColor – a favorite among kids and parents alike.

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To learn more about WaterColor Inn’s amenities to book your family’s next stay, visit the resort online.

You’ve arrived to WaterColor Inn and are just counting down the minutes until you walk down to the beach – so, what items do you bring? What can’t you absolutely live without?

We’ve rounded up the essentials that are sure to make your beach day more enjoyable, fashionable and flexible, so you can just focus on soaking up the sun or soaking in the Gulf. Better yet? You can find all of these items right here in the resort, at the WaterColor Store in the Town Center. And of course, we’d never forget about the kiddos! Plenty of child- (and mom-) approved beach wares await at WaterColor Kids on Watercolor Boulevard.

Happy packing!

  • Beach Bag. Nothing is more practical for a day on the sand than a trusty and stylish beach bag, and here in Watercolor, we’re big fans of Bogg® Bags! These durable, washable, tip-proof and sturdy designs are made for a Gulf Coast adventure. Better yet? These adventure-ready bags come in an array of colors and sizes.
  • Skin Protection. No accessory can match well-cared-for skin, which is why a trusty SPF never goes out of style as a beach-bag essential. Locals seem to prefer Supergoop!®, but you can’t go wrong with any brand for protecting your skin from the sun.
  • Water Bottle. Speaking of taking care of your body, staying hydrated is also a must. Be like the locals and grab a colorful WaterColor-branded one by Yeti or Corkcicle. Consider getting yourself two: one for water and one for a cold beverage of your choice (beachside cold brew, anyone?).
  • Sunglasses. Every beach bag needs some stylish items, which is why we’re obsessed with the trendy yet affordable designs by I-SEA, available at the WaterColor Store. With all-day UV protection, you’ll be ready to set your eyes on making the most of your beach plans.
  • Hat. For extra sun protection (and, let’s be honest, a very cute look), pack a hat of your choice – whether you prefer a stylish straw hat, a baseball cap or a trucker hat, you’ll be well dressed for the occasion – and you’ll find plenty to choose from at the WaterColor Store, too, including ones treated with SPF. What can we say? We’re always well equipped for the beach here.
  • Sandals. Trust us, you won’t want to walk down to the beach barefoot during the hot summer months. Pack some Ipanema sandals for her and Peter Millar flip-flops for him, and you’ll be ready to pound the sugar-white sand in both comfort and style.
  • Cold Beverages. On your way out to the beach, be sure stop by the Package Store,  conveniently located on the first floor of Fish Out of Water, to choose from a curated selection of spirits, wines and beers to-go, as well as bagged ice and other specialty beach essentials. And don’t forget to place your Fish Out of Water order to-go for the perfect beach picnic.
  • Bonus Item: UV-Protective Clothing. If you’re planning to be out in the sun all day or just need an extra bit of protection, we recommend packing some UV-protective clothing, like these ICW SPF hoodies and tees, also available at the WaterColor Store.

What else will you be adding to your beach bag? Let us know on Instagram by tagging #shopwatercolor Want to pack up your beach bag essentials before your beach trip? Head to shopwatercolor.com to browse the WaterColor Store’s online selection. And don’t forget to stop by the WaterColor Town Center to shop in person!

Anyone who has visited South Walton’s beach communities is familiar with the area’s distinguishable fresh, sophisticated, comfortable and modern coastal lifestyle. Along 30A, sugar-white, turquoise and emerald-green pastel hues meld into a colorful palette of effortlessly casual elegance. It’s this fusion of South meets Coast that has become an iconic and authentic representation of our beloved beach community.

From breezy, branded shirts to stylish totes and colorful, striped towels, our beach style is equal parts elevated and approachable. Yet, there’s perhaps no more quintessential 30A accessory – for locals and visitors alike – than a piece of jewelry handcrafted by a local maker. Often characterized by natural elements, such as pearls and glass, and vibrant colors, locally made jewelry along our coast is understated and timeless enough for everyday wear but distinctly bold to elevate any occasion, long after your beach vacation is over.

The WaterColor Store is delighted to carry a well-curated selection of 30A-made jewelry and accessories, including pieces by Carrie Rhea Designs, one of our favorite local designers. Just in time for the summer season, we sat down with Carrie to learn more about what inspires her and what recommendations she has for those looking to add a new accessory to their beach haul.

When did your interest in jewelry begin?
I’ve been a jewelry lover from a very early age. My mom and grandmother were very creative and stylish women, and they allowed me to admire their jewelry boxes and try pieces on. In fact, I was so inspired by their style that I incorporated “Rhea” (my mom’s maiden name and my middle name) when creating my business. I’ve been creating ever since I can remember, even remaking pieces that I’d purchase and sharing it with others, simply out of enjoyment. After spending a decade working for an accessories company, I started setting up pop-up shops where people could purchase designs they’d seen me wearing. About six years ago, I finally made Carrie Rhea Designs my full-time profession.

What inspires your designs?
I always have women, of all ages, in mind when designing, and I consider how accessories can reflect their unique and individual tastes, personalities and styles. When it comes to designing my pieces, I am inspired by a spectrum of things: colors, fashion trends from around the world, architecture, art, nature and people. Whether it’s a particular shade of blue from Santorini or the tiles and painted artwork in the churches of Rome, I incorporate a variety of inspirations into my designs. I also purchase materials from around the world, including beads, pendants and even blessed religious medals from The Vatican, and reference vintage pieces from my personal collection that further influence my creative process.

What makes your designs so quintessentially 30A?
Well, our beaches are so inspiring! The hues of color in the Gulf of Mexico, the local plants, flowers, shells… A walk on the beach at any time of day can spark inspiration. From the colors of the sunrise and the sunset to the rainbow spectrum of umbrellas set up in the sand. Living here, my creative wheels never stop turning, and I think that shows up in my work. I am proud to create jewelry that reflects this beautiful corner of the world, pieces that can be worn to the beach, then out to dinner.

What are some of the features that distinguish your designs?
You will always see pearls in my collections. They are a favorite of mine. Classic and timeless no matter the design, they also beautifully reflect South Walton. I also incorporate shells and sea glass, as well as starfish, sand dollar and shell charms that add a whimsical touch to my pieces. I have a great sense of pride in being able to represent this area through my creations. When people wear them, I hope they get a sense of the coastal lifestyle, too. I truly believe no outfit is complete without an accessory, so I design mine to be wearable with anything and every day.

How do you describe the 30A style?
The style along our beaches is always comfortable yet polished and effortlessly stylish. Breezy sundresses, linen-cotton separates, stylish coverups and even trendy athleisure are on repeat. We’re also seeing a lot of color this season, as well as gold, which always looks very elegant. Along 30A, there are amazing local retailers who offer a vast selection of these styles in their shops, and I’m honored to have my jewelry available for both locals and visitors alike to create their own take on the 30A style.

What’s your advice when it comes to wearing jewelry?
There are no rules! Wear a necklace on its own or layer it with some of your own personal favorites. Use statement earrings to dress up an outfit for a special occasion or jazz up a casual outfit with a stack of your favorite bracelets. Jewelry gives our wardrobe more options by allowing us to create different looks. Whatever works for you simply works!

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Select jewelry by Carrie Rhea Designs, including WaterColor-branded woven bracelets, can be found at The WaterColor Store and at the Fish Out of Water Package Store at WaterColor Inn. Carrie Rhea Designs are also available at Watersound Club Mercantile and other select retailers along 30A.

The Watercolor® Store is located at 20 Goldenrod Cir. in the WaterColor Town Center. Just across the street at 6 WaterColor Blvd., the recently opened WaterColor Kids features baby accessories, children’s clothing, children’s jewelry, fashion backpacks, toys and a wide selection of kid-approved beach essentials, including WaterColor-branded items.

This spring and summer, step into the WaterColor way of living with the latest styles. From easy, breezy shirts and dresses to totes and towels, our local style is equal parts elevated and approachable and meant to have you 30A-ready from sunrise to sunset.

As the official purveyor of the WaterColor lifestyle, The Watercolor Store features thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands – all in addition to unique WaterColor-branded merchandise, including t-shirts, home décor, beachwear and even novelty items for your four-legged friends.

This season, it’s all about retro prints and understated vibrancy, thanks to swimwear, breathable shirts and dresses and hats by Rhythm, an Australian surf-wear lifestyle brand. In true 30A style, The WaterColor Store’s women’s styles for the spring and summer months focus on versatility, making it easy to go from the beach to a nice dinner with the same lightweight yet elevated look. Contemporary brands like CRESCENT and By Together combine elegant yet breathable fabrics with relaxed yet sophisticated shapes meant to be worn all day long. Men’s styles also blend everyday wearability with elegance, thanks to a wide selection of golf and athleisure items by Peter Millar, Travis Mathew, Johnnie-O, Turtleson and lululemon, as well as swimwear and accessories.

Certainly, the WaterColor style wouldn’t be complete without a nod to this idyllic stretch of beach. The Watercolor Store is the official retailer of all WaterColor-branded merchandise, including eye-catching beachy tees and tanks, beach accessories and so much more.

From now through August, be on the lookout for exclusive drops by Boat House Apparel, a women-owned brand built on a shared love of fashion, travel, water and an easygoing lifestyle. In addition to a small selection of Boat House Apparel graphic tees, The WaterColor Store has also partnered with the brand to offer limited runs of WaterColor-branded women’s clothing. Stay tuned to The WaterColor Store’s Instagram page for the latest releases – and special sales!

Long after your vacation is over, keep the WaterColor vibes going with a beautiful selection of signature home items, like candles, towels and pillows. After all, WaterColor is meant to be enjoyed year-round.

Now, get ready, set and go enjoy a stylish summer!

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The Watercolor® Store is located at 20 Goldenrod Cir. in the WaterColor Town Center. Just across the street at 6 WaterColor Blvd., the recently opened WaterColor Kids features baby accessories, children’s clothing, children’s jewelry, fashion backpacks, toys and a wide selection of kid-approved beach essentials, including WaterColor-branded items.

The Watercolor® Store and WaterColor Kids are open daily, from 10 a.m. to 6 p.m. For updates and more information, call 850-534-5004 – or visit shopwatercolor.com to shop online.

After nearly two decades as the official purveyor of the WaterColor style, The WaterColor Store has moved to a larger space within the WaterColor Town Center, expanding its collection of thoughtfully curated lifestyle products, including the store’s popular WaterColor-branded merchandise.

With a short move from 6 WaterColor Blvd. to 20 Goldenrod Cir., The WaterColor Store has now expanded into more than 3,000 sq. ft., providing plentiful space for the best retail therapy in WaterColor! The shop’s expansion will allow it to not only add more products to its existing offerings but also feature larger interior-décor items inspired by Northwest Florida’s modern coastal lifestyle. And of course, The WaterColor Store’s new location will continue to sell vacation-essential products by renowned brands like lululemon, Peter Millar, Johnnie-O, Travis Mathew, Vineyard Vines and Supergoop!®, styles by Southern designers and jewelry by local makers, as well as a variety of WaterColor-branded t-shirts, beachwear, candles, gift items and much more – allowing you to take the iconic WaterColor lifestyle home, long after your beach vacation is gone.

The WaterColor Store

Thanks to this expansion, the little ones will also find plenty to shop for, as The WaterColor Store’s former location is now WaterColor Kids! The newly opened specialty children’s clothing outfitter at 6 WaterColor Blvd. features baby accessories, children’s clothing from brands like Ruffle Butts, Vineyard Vines, Travis Mathew, Johnnie-O and more, children’s jewelry by Carrie Rhea, fashion backpacks, bicycle bells, toys and a wide selection of beach essentials and WaterColor-branded novelty items.

With more reasons to shop than ever before, we have a feeling you’ll be taking plenty of vacation “souvenirs” home with you this year. Happy shopping!


The shops are open daily, from 10 a.m. to 6 p.m. For updates and more information, call 850-534-5004 or visit shopwatercolor.com.

Northwest Florida’s Scenic Highway 30A has long been distinguished by its fresh, sophisticated, comfortable and modern lifestyle. And there’s no other spot quite as quintessentially 30A than WaterColor® (we at WaterColor® Inn might be just a little bit bias). Along 30A, sugar-white, turquoise and emerald-green pastel hues meld into a colorful palette of effortlessly casual elegance. It’s this fusion of South meets Coast that has become an iconic and authentic representation of our beloved beach community. From building signs to shirts and totes to towels, the WaterColor® style is equal parts elevated and approachable, easy, breezy and always served with a touch of Southern sweet-tea hospitality.

So what makes our style so recognizably WaterColor®? We’ve pulled together some of the essentials to help style your beach vacation (and enjoy it long after it comes to an end).

WaterColor® Style Essentials

  • Beach Cruiser
    The preferred method of transportation within WaterColor and up and down 30A! Bikes of all sizes can be rented for the day at WaterColor’s Bike Barn.
  • Baseball Cap
    Whether your style is twill or trucker, a branded baseball cap is a must for days spent under the sun, whether hiking, biking or laying on the beach.
  • Graphic Tee
    A simple yet eye-catching WaterColor®-branded tee is a style staple among the casual WaterColor crowd.
  • Beach Bag or Tote
    This may go without saying, but the bigger, the better! Sea Bags® are ideal for carrying a beach-day’s worth of essentials, as are the trusty complimentary beach bags available to WaterColor Inn guests (and available for purchase after checkout).
  • Skin Protection
    No accessory can match well-cared-for skin, which is why a trusty SPF never goes out of style. Locals seem to prefer Supergoop!®, sold at the WaterColor® Store in the WaterColor Town Center.
  • Swimsuit
    With all of the fun in the sun to be had, you may consider packing a few swimsuits – or grab a sophisticated Isabella Rose design, now available at the WaterColor® Store.
  • Sandals
    Ipanema sandals for her and Peter Millar flip-flops for him. Consider your feet well dressed for the occasion, whether you’re walking to the beach, exploring the community or enjoying a drink (and a view) at FOOW.
  • Local Jewelry
    A signature, yet understated, piece of jewelry by a local maker, such as Rory Ashton designs, distinguishes savvy visitors and locals from first-timers.
  • Water Bottle
    Whether for storing water, cold brew or another cold beverage of choice, a colorful canteens and tumblers abound in WaterColor. Be like the locals and grab a branded one by Yeti and Corkcicle, always available for purchase at the WaterColor® Store in the WaterColor Town Center.
  • Well-Dressed Canine Companion
    Four-legged travelers enjoy the beach life just as much as the next creature, and in WaterColor®, you’ll find them notably dressed to impress, with a branded collar or pastel-colored bandana. Turns out life isn’t that ruff!

Taking the WaterColor® Lifestyle Home
The WaterColor® Store, located at the WaterColor Town Center, is the official purveyor of the WaterColor® Style, featuring thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands like lululemon, Peter Millar, Vineyard Vines and Supergoop!® – all in addition to WaterColor®-branded merchandise, including uniquely designed t-shirts, home decor and beachwear. You’lll also find plenty of signature home items – like candles, soaps and pillows – to recreate your WaterColor® Inn experience at home and keep your vacation going long after it’s over. Learn more or shop online at shopwatercolor.com.

Because your stay at WaterColor Inn can’t last forever, we have just the way to keep you feeling relaxed and joyful long after your Gulf Coast vacation is over. Inspired by our beach’s sugar-white sand, pine forest surroundings and cozy rooms, our line of signature WaterColor® scents and home items will have you creating your own Gulf-side oasis, right at home – Adirondack chairs and private balconies not included.

Below, our roundup of the best WaterColor®-branded products, available for purchase online (and in person) at our own curated the WaterColor® Store. Happy shopping!

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FOR THE BEDROOM

WaterColor® Room Spray
A spritz of WaterColor Inn’s signature scent will have your senses basking in the tranquility of a costal getaway to WaterColor’s sugar-white sand beach and emerald-green water. The soothing sandalwood-scented WaterColor Room Spray is made locally by 30A Candles.

WaterColor® Laundry Detergent
Launder your sheets in WaterColor Inn’s signature scent, and no doubt your sleep will be filled with coastal dreams. This all-natural laundry detergent is made locally by 30A Candles.

FOR THE LIVING ROOM

WaterColor® Throw Pillow
This WaterColor-branded pillow is the softest companion for your bed or loveseat – ideal for cozying up to a good book, or while you dream of a beautiful beach vacation. This item is made in partnership with Legacy Athletic.

WaterColor® Candle
Light this WaterColor® Candle, infused with WaterColor Inn’s signature Sandalwood scent, and draw yourself a bath. The soothing scent will have your senses basking in the tranquility of a costal getaway to WaterColor’s sugar-white sand beach and emerald-green water. The all-natural soy wax WaterColor® Candle is artisan-poured locally by 30A Candles.

FOR THE BATHROOM

WaterColor® Bath Bombs
Give your bath some major beach vibes and relax as you bask in WaterColor Inn’s signature Sandalwood scent. These soothing, all-natural bath bombs are made locally by 30A Candles.

WaterColor® Hand Soap
With so much washing these days, your hands need some pampering too, and this hand soap is the soothing relief they’ve been waiting for. Infused with WaterColor Inn’s signature Sandalwood scent, this soothing, all-natural hand soap is made locally by 30A Soaps and comes in an 8-oz. glass bottle, complete with a loofah.

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To browse more WaterColor®-branded products, be sure to visit the WaterColor® Store online – or, next time you’re in town, stop by the shop, located in the WaterColor Town Center. Learn more at www.shopwatercolor.com.