Just in time for beach season in South Walton, WaterColor Inn presents its newly reimagined its 60 guestrooms, following the boutique hotel’s unveiling of seven new Family Suites and family-friendly pool area in 2022.
The remastered rooms feature new flooring, furnishings and décor with a modern coastal design that reflects WaterColor’s classically casual elegance and was led by Blount Designs, the firm that oversaw the creation of the hotel’s Family Suites. From the natural wood accents and calming color palette to the spa-inspired toiletries and soft linens, every one of WaterColor Inn’s accommodations incorporates the sophisticated yet laidback beach style from which 30A is well known.











In addition to upgraded aesthetics, all rooms now feature keyless entry and guest entertainment systems, complete with access to Netflix and a comprehensive guest services directory.
These exciting updates are merely complements to WaterColor Inn’s long-standing award-winning service. As the flagship of the WaterColor beach community, WaterColor Inn has been providing families with comfort, convenience and coastal calm for more than 20 years – consistently delivering on the extra special touches for an unforgettable guest experience.
And, of course, the WaterColor Inn experience is characterized by Northwest Florida’s Southern hospitality, providing each stay with a nostalgic, multi-generational appeal reminiscent of the “good old days” – but with all of the modern touches today’s guests expect.
Ready to experience it for yourself? Head to watercolorresort.com to browse WaterColor Inn’s guestrooms and resort amenities, explore seasonal deals and book your family’s stay.
The WaterColor® community has long been the backdrop for multigenerational family beach vacations to South Walton. Year after year, hundreds of families flock to our coast to relish some days in the sun, reconnect and recreate beloved traditions with loved ones.
With its functional yet intimate accommodations, distinct location on 30A and overlooking the Gulf of Mexico, and variety of comfortable, convenient and just plain fun family-friendly amenities and the area’s premier family-friendly outdoor recreation and dining options in the area, it’s no surprise that WaterColor Inn has remained the go-to resort for these cherished family getaways.

Accommodations with Families in Mind
In 2022, WaterColor Inn unveiled seven Family Suites, conveniently situated on the first floor, just footsteps from the sand. Available as one-bedroom or two-bedroom accommodations, the Family Suites are designed with WaterColor Inn’s characteristic coastal comfort in mind, making them ideal for larger family getaways. Each elegantly furnished, coastal-inspired suite comes equipped with a kitchenette and wet bar area, including a microwave and mini refrigerator, as well as a personal “Treat Suite,” refreshed with snacks daily and a selection of family board games. Different view options, as well as bunk-bed suites, are also available.
This year, just in time for beach season, the boutique hotel also revealed its 60 reimagined guestrooms, featuring new flooring, furnishings and décor with a modern coastal design that reflects WaterColor’s classically casual elegance. In addition to upgraded aesthetics, all rooms now feature keyless entry and guest entertainment systems, complete with access to Netflix and a comprehensive guest services directory.

Splish, Splash… Pools for Everyone!
With access to a total of 10 pools, guests of WaterColor Inn have access to the most pools on 30A! WaterColor Beach Club boasts a main pool with expanded seating and lounge areas, a second infinity pool with lounge seating and a third pool with zero-entry – all with unobstructed views of the Gulf. This, in addition to Camp WaterColor, the area’s ideal family recreation destination, which features featuring the main Butterfly Pool with Monarch Slide; the Caterpillar Pool, a zero-entry pool and small children’s area and slide; and the Lazy Lizard Pool, a zero-entry lazy river. Additionally, the hotel’s 2,800-square-foot zero-entry family pool includes an extensive pool deck just footsteps away from the beach and convenient access to the nearby Gather Kitchen + Bar.

But Wait, There’s More!
Guests staying at WaterColor Inn can also enjoy countless recreation options, thanks to the resort’s stunning location within 500 acres of sugar-white sand beach and pine forests alongside Western Lake. From biking and hiking to standup paddle-boarding and kayaking, there are a variety of family-friendly experiences to be enjoyed, all just steps away from the area’s sugar-white-sand beaches. All this, in addition to expertly set-up beachside bonfires (complete with all of the fixings for s’mores), a variety of seasonal events and casual dining options that are sure to please everyone’s palate.
Did You Say Food?
Oh, yes; yes we did. Whether your party is craving fresh seafood with a side of stunning sunset views (Fish Out of Water); fresh, costal-inspired Tex-Mex fare in a rooftop setting (Costa Chica); tasty burgers and shakes (Beach Cow); easy, breezy handheld bites (The Canteen); laid-back Southern favorites (Gather Kitchen + Bar); a transformative all-day menu of fresh, made-to-order items (WaterColor Grill); or even to-go drinks and cocktails (the Tiki Bar), your family won’t go hungry during their WaterColor Inn stay.
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With its bounty of resort amenities and recreational and dining options, WaterColor Inn is the flagship of the WaterColor community – offering an authentic 30A beach experience suited for the whole family.
To learn more about WaterColor Inn or book your family’s next stay, visit the resort online.
Looking for a last-minute gift for the special dad, dads or dad figures in your life? If you’ve come to WaterColor Inn, you’ve come to the right place! That’s because 30A’s beloved family-friendly resort offers a variety of unique gift options that are sure to delight every type of dad – whether he’s stylish, adventurous, epicurious or a mix of all of the above.
Below, our roundup of the ultimate WaterColor-inspired gift guide for dad. All items are available at, you guessed it, WaterColor Inn. So, what are you waiting for? Get to crossing these off your list and start shopping!
Better yet? Take advantage of The WaterColor Store’s 20% OFF storewide sale taking place Father’s Day weekend, June 14-16, 2024!
Coastal-Inspired Fashion
Classic fashion never goes out of style, and South Walton’s iconic coastal style is as timeless as it gets. Give dad the best in elevated yet approachable beach-inspired fashion with a gift from The WaterColor Store. From matching father-son polos by Peter Millar to resort-casual shirts by Rhythm and a wide assortment of WaterColor-branded merchandise, including Yeti ramblers, you’ll find just the right gift for your very fashionable dad. Visit and shop The WaterColor Store online or in person at 20 Goldenrod Circle in the WaterColor Town Center.
Specialty Bar Items
Give dad the ultimate bar-away-from-the-bar experience! At the FOOW Package Store you’ll find an impressive, well-curated selection of rare bottles of Blanton’s, E.H. Taylor Straight Rye, Eagle Rare, Louis XIII de Remy Martin Grande Champagne Cognac and more (based on availability), as well as Heathen wines and Grayton Beer Co. beers. Specialty items, including FOOW- and WaterColor-inspired barware and one-of-a-kind t-shirts and hats are also available, making it easy to pull together a truly unique gift for every dad in your life.
Delicious Dining
Kick off your Father’s Day festivities at Fish Out of Water with Pancakes with Pops on Sunday, June 16, from 8 a.m. to 2 p.m., and enjoy complimentary coffee, all-you-can-eat pancakes and quality time with dad.




Fun Adventures on the Water
Give dad the gift of adventure with an excursion on the water! The BoatHouse Paddle Club at the WaterColor BoatHouse offers canoe and kayak rentals, SUP lessons and even kayaking adventure tours around Western Lake. Which will you choose for dad? Give the knowledgeable team at BoatHouse Paddle Club a call at (850) 419-6188 to explore your options and book your experience, or visit them in person to browse their wide retail offerings, including activewear by some of dad’s favorite fitness brands. Gift cards are also available!
Relaxing Resort Experiences
Comfort, relaxation and private resort perks? We’ll answer for dad: “Yes, please!” Gift dad a future stay at WaterColor Inn, where he can enjoy the very best of South Walton all in one convenient spot. Whether he wants to lay by one of the pools at WaterColor Beach Club, soak up the sun on the hotel’s private stretch of beach, order room service or do a little bit of at all, he may need more than a one-night stay. And of course, the whole family is invited too! Make it a family affair by taking advantage of WaterColor Inn’s family-friendly room amenities, as well as access to Camp WaterColor – a favorite among kids and parents alike.
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To learn more about WaterColor Inn’s amenities to book your family’s next stay, visit the resort online.
The Lodge 30A may be the latest boutique hotel to arrive to 30A, but its roots run as deep as those of the longleaf pines in the 15,000-acre Point Washington State Forest, which adjoins the property. In addition to its location, the hotel thoughtfully borrows inspiration from the area’s beautiful surroundings, with natural materials and colors helping to bring some of South Walton’s outdoors inside. But certainly, guests of The Lodge 30A will find plentiful ways to enjoy the outdoors outside!
A trailhead for exploring Point Washington is conveniently located just footsteps from the hotel, at the gravel parking area adjacent to Greenway Station (the name is inspired by the name of the Longleaf Greenway Trail system that traverses the preserved forests along 30A). The 30A Trail, or Cassine Trail, offers a variety of terrain and showcases Northwest Florida’s diverse ecosystems in an easy and shady walk. The flat half-mile trail can be enjoyed year-round (leashed pets are also welcomed), but is most colorful in the spring and fall months due to the variety of wildflowers it hosts. This beloved spot also offers a magnificent view of one of South Walton’s rare coastal dune lakes. Part of the Eastern Lake Trail, the 30A Trail is a connector to other legs of the trail system.



Guests of The Lodge can also enjoy the hotel’s complimentary bicycles on the forest trails or along the paved Timpoochee Trail, which also crosses several coastal dune lakes. Running the 18.5 mile length of 30A, the Timpoocheee Trail also connects the Point Washington State Forest with three additional state parks (Deer Lake State Park, Grayton Beach State Park and Topsail Hill Preserve State Park).
Within the stunningly lush state forest, visitors can follow trails through varied landscapes, including longleaf pine forests (one of the most ecologically diverse ecosystems in the world) sandhill, titi swamps, wet prairie and cypress swamps. Several species of threatened and endangered plants and animals can also be found in the forest, including the American kestrel, gopher tortoise, flatwoods salamander, white-topped pitcher plant, and the world’s largest population of Curtiss sand grass.
Notably, the Point Washington State Forest is a stop on the Great Florida Birding and Wildlife Trail, making it a great place to spot the myrtle warbler, prothonotary warbler, red-headed woodpecker, mourning dove and common ground dove and many other species of birds. Additionally, Point Washington State Forest is home to white-tailed deer, Florida black bears, wild boar, raccoons, rabbits, duck, quail, turkeys, gopher tortoises, herons, egrets, cranes and alligators. Point Washington State Forest is open to the public for recreational use, including hiking and biking. As with all of our area’s natural attractions, it’s imperative that visitors be good stewards of these unique and invaluable surroundings. Learn about the Florida Forest Service’s guidelines and become familiar with the rules before visiting here.
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Inspired by the beauty of these natural coastal surroundings, The Lodge 30A provides guests with a sense of place. Ready to book your nature-inspired getaway? Visit TheLodge30A.com to see current offers and explore accommodations.
With a distinctive blend of experiences incorporating invigorating and therapeutic oceanic elements, the poolside Spa Pearl at The Pearl Hotel provides an innovative and intimate spa experience with signature treatments that fittingly incorporate the healing powers of the pearl gemstone itself. The intimate, boutique-like spa delivers on the same attention to detail and unparalleled levels of service for which The Pearl has long been synonymous.
But you need not be a guest of The Pearl to enjoy the spa! Spa Pearl is open to the public and personalized for each guest’s need(s). Whether upon arrival or completion of your spa service, spa guests receive a complimentary glass of sparkling wine. Additionally, spa guests have access to the hotel’s private pool and hot tub an hour before and after their spa treatment – providing them with the opportunity to enjoy a swim, a sunbath, a treat or a drink poolside, before, after or in between their treatments.
Within Spa Pearl’s four private poolside treatment rooms, men and women can select from an extensive menu of facials, massages, waxing services and signature body treatments, which range from two to four hours. Each treatment incorporates the best professional products on the market for enhanced relaxation and recovery, and Spa Pearl’s seasoned professionals can cater to your specific needs and areas of focus.








Not sure where to start? We recommend the popular Collagen Renew Lift & Sculpt Facial, Pearl Perfection Massage or, better yet, combining the two!
The 50- or 80-minute Collagen Renew Lift & Sculpt Facial combines the power of five intense HydroPeptide exfoliants to help improve cell turnover for a radiant complexion, leaving your skin glowing as it amplifies antioxidants and locks in hydration.
The Pearl Perfection Massage, which can also be scheduled for 50 or 80 minutes, incorporates a blend of deep tissue and relaxing Swedish techniques for ultimate relaxation. You may also consider adding in a therapeutic enhancement to any massage, including a warm oil scalp treatment, aromatherapy or foot scrub – or let the spa choose one that best meets your needs.
New to Spa Pearl this year is the popular and already highly requested HydraFacial™. Recognized as the future of skin health treatment, HydraFacial™ uses patented vortex-fusion technology that acts like a vacuum to open pores, extract, clean and effectively deliver active ingredients to improve skin health and appearance.
So, what are you waiting for? Sit back, relax and indulge in a Spa Pearl experience of your own.
All of Spa Pearl’s treatments can be booked in advance online or by calling (850) 460-9041. Pricing and details for services and treatments can also be found on the spa’s website.
With so many options to unwind, soak up the sun, enjoy rooftop cocktails or savor a taste of the coast with a fine-dining experience, no stay at The Pearl Hotel is the same. That’s why we’ve pulled together a five-day itinerary, packed with some of our favorite experiences, to help plan your ideal getaway to The Pearl Hotel in Rosemary Beach® Community.
Day One
Valet your car and check in to The Pearl Hotel at 4 p.m. to promptly enjoy your complimentary cocktail greeting as you’re directed to your room – will you choose a Gulf, Town or Pool view? Take a moment to unpack and unwind, or enjoy the hotel’s signature welcome treat, its house-made pimento cheese (you might opt for saving some for a midnight snack). Then, head up to the Havana Beach Rooftop to enjoy a menu of shareable plates, creative cocktails and a can’t-miss sunset from atop the hotel. Retreat into your room for a freshly baked turndown treat before you slumber into sweet dreams.
Day Two
Treat yourself to room service for breakfast (it’s vacation, after all). Then, the sugar-white sand and emerald-green water beckon… head to the beach, where your complimentary beach setup awaits (for convenience, it includes chairs, an umbrella and towel service) Not quite ready for the beach today? Lounge the day away poolside at the hotel’s adults-only pool, where you can also enjoy towel service and poolside food and drinks and towel service.
Day Three
Rise with the sun and with a delicious breakfast outdoors on the veranda at Havana Beach Bar & Grill. Today’s itinerary calls for family-friendly fun at one of the Rosemary Beach® community pools, or by reserving a standup paddleboarding or kayaking excursion through one of South Walton’s rare dune lakes with The BoatHouse Paddle Club. Want to get even closer with nature? On nearby West Kingston Road, you’ll find an enchanting butterfly garden with a wooden footpath winding through a maze of colorful plants that attract thousands of beautiful butterflies.
And, of course, you’ll want to leave some room for dinner, too! At Havana Beach (or on the Rooftop), you’re bound to want to treat yourself to a delectable menu that’s equal parts Gulf Coast, equal parts Caribbean.
Day Four
Take in the sights along Scenic Highway 30A by biking through our neighboring beach communities and exploring dining, shopping and so much more. Park your complimentary bike and spend the afternoon lounging under the warm Northwest Florida sun. In the evening, have yourself a lively night, complete with a casual dinner, drinks and delightful conversations in the Rosemary Beach® Town Center – or take it all in from your private balcony as you enjoy room service.
Day Five
It’s time to check out, so why not treat yourself to a relaxing goodbye at SpaPearl? With a distinctive blend of experiences that incorporate the therapeutic and invigorating elements of the coast and of the hotel’s namesake gemstone, the hotel’s poolside spa is an idyllic place to unwind before heading home. Treat yourself to one of the spa’s signature treatments, or purchase SpaPearl-inspired items to have you feeling relaxed at home long after your vacation is over. Be sure to book your service(s) online!
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To learn more about The Pearl Hotel, book your stay and enjoy the latest seasonal specials, visit thepearlrb.com, or follow along on Facebook or Instagram for a daily dose of #thepearlrb inspiration.
Guests of The Lodge 30A truly have the best of 30A right at their fingertips – or footsteps, that is! Situated within the newly developed Greenway Station, the hotel is within close proximity to some of the area’s trendiest and newest shops and restaurants.
Centrally located in the heart of Seagrove Beach on 30A, the beautifully designed Greenway Station provides a coastal-chic getaway within one convenient and strollable location. Visitors can shop, savor or stay, thanks to dozens of merchants that offer a sampling of South Walton’s style, flavors and hospitality.




Enjoy breakfast, lunch or dinner at a variety of restaurants and bistros; stock up on unique wines and specialty culinary products; or treat your sweet tooth at a local creamery and candy kitchen. Shop from local brands like Coast Hippie or nationally renowned ones like Free People; buy meaningful, one-of-a-kind gifts and housewares; or wind down at a local coffee spot.
And of course, it wouldn’t be a 30A experience without the outdoors. With the Point Washington State Forest trailhead situated within Greenway Station, you’ll be on South Walton’s renowned hiking and biking trails in no time! Whether you’re a beach lover looking to soak up the sun or an outdoor enthusiast seeking adventure, you’ll find it all within reach.
Guests of The Lodge can explore South Walton’s iconic beach communities and picturesque trails by taking up one of the area’s favorite pastimes with the YOLO Pedal & Explore Package, which includes two bike rentals from YOLO Board & Bike, which was the first local company to offer paddleboard rentals and has been offering bike and board experiences to locals and visitors alike since 2007.
Learn more about Greenway Station’s thoughtfully curated offerings here – and be sure to make time to immerse yourself in this one-of-a-kind experience when you visit.
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Ready to book your Seagrove Beach getaway? Visit TheLodge30A.com to see current offers, explore accommodations and discover all that the boutique hotel has to offer.
At The Pearl Hotel in the charming coastal community of Rosemary Beach®, guests can expect a thoughtfully curated boutique hotel experience that’s sure to make each visit a distinctly memorable one. One such Pearl experience can be enjoyed on the sugar-white sands of the hotel’s stretch of private beach, accessible to guests only.
Guests of The Pearl enjoy complimentary beach chairs and oversized umbrellas. No reservations are required; beach setups are provided on a first-come, first-served basis! Just look for the distinctive black-and-white striped umbrellas that match the property’s iconic awnings. Better yet? The setups are arranged in such a way that every seat is the best seat on the sand, with ample space for enjoying your beach experience while taking in stunning views of the Gulf’s emerald-green water.

Need something while lying on the sand? Wave down one of The Pearl’s beach attendants for complimentary sunscreen, towels, water and even classic beach games.
Those guests wanting to enjoy the perks of being on the beach without having to step onto the beach also have plenty of opportunities for take in the beach views or an Instagram-worthy beach sunset from the Havana Beach Rooftop, from a Gulf-view room, or from the Western Green lawn, just footsteps from the hotel’s main entrance.
There’s no doubt that the beach is the backdrop to The Pearl experience, but so too does the hotel elevate the beach experience in a beautiful way. We’ll see you on the sand!
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To learn more about The Pearl, find special offers or book your stay, visit the hotel online, or follow along on Instagram or Facebook for inspiration.
You’ve arrived to WaterColor Inn and are just counting down the minutes until you walk down to the beach – so, what items do you bring? What can’t you absolutely live without?
We’ve rounded up the essentials that are sure to make your beach day more enjoyable, fashionable and flexible, so you can just focus on soaking up the sun or soaking in the Gulf. Better yet? You can find all of these items right here in the resort, at the WaterColor Store in the Town Center. And of course, we’d never forget about the kiddos! Plenty of child- (and mom-) approved beach wares await at WaterColor Kids on Watercolor Boulevard.
Happy packing!




- Beach Bag. Nothing is more practical for a day on the sand than a trusty and stylish beach bag, and here in Watercolor, we’re big fans of Bogg® Bags! These durable, washable, tip-proof and sturdy designs are made for a Gulf Coast adventure. Better yet? These adventure-ready bags come in an array of colors and sizes.
- Skin Protection. No accessory can match well-cared-for skin, which is why a trusty SPF never goes out of style as a beach-bag essential. Locals seem to prefer Supergoop!®, but you can’t go wrong with any brand for protecting your skin from the sun.
- Water Bottle. Speaking of taking care of your body, staying hydrated is also a must. Be like the locals and grab a colorful WaterColor-branded one by Yeti or Corkcicle. Consider getting yourself two: one for water and one for a cold beverage of your choice (beachside cold brew, anyone?).
- Sunglasses. Every beach bag needs some stylish items, which is why we’re obsessed with the trendy yet affordable designs by I-SEA, available at the WaterColor Store. With all-day UV protection, you’ll be ready to set your eyes on making the most of your beach plans.
- Hat. For extra sun protection (and, let’s be honest, a very cute look), pack a hat of your choice – whether you prefer a stylish straw hat, a baseball cap or a trucker hat, you’ll be well dressed for the occasion – and you’ll find plenty to choose from at the WaterColor Store, too, including ones treated with SPF. What can we say? We’re always well equipped for the beach here.
- Sandals. Trust us, you won’t want to walk down to the beach barefoot during the hot summer months. Pack some Ipanema sandals for her and Peter Millar flip-flops for him, and you’ll be ready to pound the sugar-white sand in both comfort and style.
- Cold Beverages. On your way out to the beach, be sure stop by the Package Store, conveniently located on the first floor of Fish Out of Water, to choose from a curated selection of spirits, wines and beers to-go, as well as bagged ice and other specialty beach essentials. And don’t forget to place your Fish Out of Water order to-go for the perfect beach picnic.
- Bonus Item: UV-Protective Clothing. If you’re planning to be out in the sun all day or just need an extra bit of protection, we recommend packing some UV-protective clothing, like these ICW SPF hoodies and tees, also available at the WaterColor Store.
What else will you be adding to your beach bag? Let us know on Instagram by tagging #shopwatercolor Want to pack up your beach bag essentials before your beach trip? Head to shopwatercolor.com to browse the WaterColor Store’s online selection. And don’t forget to stop by the WaterColor Town Center to shop in person!
Planning a visit to South Walton and craving comfort and convenience with an elevated style? Look no further than The Lodge 30A in the heart of Seagrove Beach, where seasonal offers will help you lock in up to 20% OFF standard rates this spring and summer. Nestled in the heart of the idyllic beach community and nestled between the sugar-white beaches and lush pines, the boutique hotel’s convenient location allows guests to enjoy the very best of 30A, including hiking, dining, golfing, shopping and plenty of relaxing, too!





Experience the Best of 30A
Situated in Greenway Station, the hotel puts a variety of shops and restaurants at your fingertips, as well as access to a private heated pool and a fitness center. You’ll be close to both the stunning beaches and – with the trailhead conveniently located just footsteps from the hotel – the renowned hiking and biking trails that 30A is known for. Whether you’re a beach lover looking to soak up the sun or an outdoor enthusiast seeking adventure, you’ll find it all within reach. Guests of The Lodge 30A also receive discounted pricing on rentals at nearby YOLO Board & Bike and access to premier resort experiences, such as a private beach club and private championship golf courses, through the Watersound Club® (available as an opt-in amenity for a daily fee).
Play (or Work) in Style
Inspired by Northwest Florida’s natural coastal surroundings, The Lodge 30A combines comfort and convenience with contemporary coastal style for an approachable lodging experience that feels equal parts laidback and luxurious. All of the boutique hotel’s 85 rooms, which include king suites, double queen suites and adjoining rooms, are designed to make your stay feel like a home away from home – complete with essential kitchen appliances and the latest technology. An onsite boardroom and business center also ensure that whether you’re here to play, work or both, you’ll find yourself settling right in.
Indulge in Comfort
At The Lodge 30A, comfort and convenience are top priorities. Daily housekeeping is available upon request, ensuring that your room remains fresh and inviting throughout your stay. The hotel’s friendly and dedicated guest service staff is available 24/7, making check-in a breeze and ensuring that any needs or inquiries are promptly addressed. Parking at The Lodge 30A is hassle-free, since guests of the hotel enjoy complimentary onsite parking.
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Ready to book your beach getaway? Visit TheLodge30A.com to see current offers, explore accommodations and discover all that the hotel has to offer.