Northwest Florida’s Scenic Highway 30A has long been distinguished by its fresh, sophisticated, comfortable and modern lifestyle. And there’s no other spot quite as quintessentially 30A than WaterColor® (we at WaterColor® Inn might be just a little bit bias). Along 30A, sugar-white, turquoise and emerald-green pastel hues meld into a colorful palette of effortlessly casual elegance. It’s this fusion of South meets Coast that has become an iconic and authentic representation of our beloved beach community. From building signs to shirts and totes to towels, the WaterColor® style is equal parts elevated and approachable, easy, breezy and always served with a touch of Southern sweet-tea hospitality.
So what makes our style so recognizably WaterColor®? We’ve pulled together some of the essentials to help style your beach vacation (and enjoy it long after it comes to an end).
WaterColor® Style Essentials
- Beach Cruiser
The preferred method of transportation within WaterColor and up and down 30A! Bikes of all sizes can be rented for the day at WaterColor’s Bike Barn. - Baseball Cap
Whether your style is twill or trucker, a branded baseball cap is a must for days spent under the sun, whether hiking, biking or laying on the beach. - Graphic Tee
A simple yet eye-catching WaterColor®-branded tee is a style staple among the casual WaterColor crowd.
- Beach Bag or Tote
This may go without saying, but the bigger, the better! Sea Bags® are ideal for carrying a beach-day’s worth of essentials, as are the trusty complimentary beach bags available to WaterColor Inn guests (and available for purchase after checkout).
- Skin Protection
No accessory can match well-cared-for skin, which is why a trusty SPF never goes out of style. Locals seem to prefer Supergoop!®, sold at the WaterColor® Store in the WaterColor Town Center. - Swimsuit
With all of the fun in the sun to be had, you may consider packing a few swimsuits – or grab a sophisticated Isabella Rose design, now available at the WaterColor® Store. - Sandals
Ipanema sandals for her and Peter Millar flip-flops for him. Consider your feet well dressed for the occasion, whether you’re walking to the beach, exploring the community or enjoying a drink (and a view) at FOOW.
- Local Jewelry
A signature, yet understated, piece of jewelry by a local maker, such as Rory Ashton designs, distinguishes savvy visitors and locals from first-timers. - Water Bottle
Whether for storing water, cold brew or another cold beverage of choice, a colorful canteens and tumblers abound in WaterColor. Be like the locals and grab a branded one by Yeti and Corkcicle, always available for purchase at the WaterColor® Store in the WaterColor Town Center. - Well-Dressed Canine Companion
Four-legged travelers enjoy the beach life just as much as the next creature, and in WaterColor®, you’ll find them notably dressed to impress, with a branded collar or pastel-colored bandana. Turns out life isn’t that ruff!
Taking the WaterColor® Lifestyle Home
The WaterColor® Store, located at the WaterColor Town Center, is the official purveyor of the WaterColor® Style, featuring thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands like lululemon, Peter Millar, Vineyard Vines and Supergoop!® – all in addition to WaterColor®-branded merchandise, including uniquely designed t-shirts, home decor and beachwear. You’lll also find plenty of signature home items – like candles, soaps and pillows – to recreate your WaterColor® Inn experience at home and keep your vacation going long after it’s over. Learn more or shop online at shopwatercolor.com.
Because we can all use a little pampering – and it need not be extravagant. The team at The Pearl Hotel believes it’s the little details that create the grandest gestures, so we asked them to share their tips for bringing The Pearl experience right into your home. No doubt you’ll be feeling pampered, relaxed and, well, right at home!
COZY up in your favorite robe and slippers to enjoy breakfast in bed. Our team recommends going for simple, yet classic, breakfast items. Consider fresh fruit, bacon, omelets, waffles or bagels – pour yourself a glass of fresh orange juice for an extra dose of simple luxury (and vitamin C!).
LIGHT a candle to fill your home with your favorite scent. We recommend going with The Pearl’s signature scented candle, available for purchase at Spa Pearl. The hotel’s beach-inspired Marine Sawgrass scent – with crisp green notes, floral undertones of jasmine and lily of the valley, and warm accents of musk and vanilla – will have you feeling relaxed and feeling like the coast is just a short walk away.
DROP slices of fresh fruit into your water for a refreshing afternoon drink. We suggest lemons, oranges, cucumbers or strawberries. You’ll be feeling fancy – and well hydrated!
SERVE your favorite cocktail in a chilled martini glass for a bit of an extra cool flair. Havana Beach Bar & Grill’s head bartender recommends adding a savory garnish too. Jumbo stuffed olives are a Havana Beach favorite for martinis, Bloody Marys and the restaurant’s signature Bloody Maria (made with smoky tequila). The team hand-stuffs the olives with Moody Blue Cheese, which provides a smoky and nutty flavor. Olives not your thing? Try a torched rosemary sprig for the ultimate Rosemary Beach experience; the aromatics provide an ideal pairing for gin cocktails.
TREAT yourself to a sweet bite before bed to experience at-home turndown service. Try leaving a few bite-sized pieces of your favorite chocolate bedside or indulging in a favorite homemade treat.
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We hope you’ll incorporate these mini luxury moments into your daily routine – please share them with us on Instagram or Facebook when you do by tagging #thepearlrb. We can’t wait to see what you do!
But we get it, sometimes it’s time to rest your head elsewhere. Choose from any of our existing offers, and we’ll make sure you have a relaxing, memorable and luxurious stay.
Because your stay at WaterColor Inn can’t last forever, we have just the way to keep you feeling relaxed and joyful long after your Gulf Coast vacation is over. Inspired by our beach’s sugar-white sand, pine forest surroundings and cozy rooms, our line of signature WaterColor® scents and home items will have you creating your own Gulf-side oasis, right at home – Adirondack chairs and private balconies not included.
Below, our roundup of the best WaterColor®-branded products, available for purchase online (and in person) at our own curated the WaterColor® Store. Happy shopping!
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FOR THE BEDROOM
WaterColor® Room Spray
A spritz of WaterColor Inn’s signature scent will have your senses basking in the tranquility of a costal getaway to WaterColor’s sugar-white sand beach and emerald-green water. The soothing sandalwood-scented WaterColor Room Spray is made locally by 30A Candles.
WaterColor® Laundry Detergent
Launder your sheets in WaterColor Inn’s signature scent, and no doubt your sleep will be filled with coastal dreams. This all-natural laundry detergent is made locally by 30A Candles.
FOR THE LIVING ROOM
WaterColor® Throw Pillow
This WaterColor-branded pillow is the softest companion for your bed or loveseat – ideal for cozying up to a good book, or while you dream of a beautiful beach vacation. This item is made in partnership with Legacy Athletic.
WaterColor® Candle
Light this WaterColor® Candle, infused with WaterColor Inn’s signature Sandalwood scent, and draw yourself a bath. The soothing scent will have your senses basking in the tranquility of a costal getaway to WaterColor’s sugar-white sand beach and emerald-green water. The all-natural soy wax WaterColor® Candle is artisan-poured locally by 30A Candles.
FOR THE BATHROOM
WaterColor® Bath Bombs
Give your bath some major beach vibes and relax as you bask in WaterColor Inn’s signature Sandalwood scent. These soothing, all-natural bath bombs are made locally by 30A Candles.
WaterColor® Hand Soap
With so much washing these days, your hands need some pampering too, and this hand soap is the soothing relief they’ve been waiting for. Infused with WaterColor Inn’s signature Sandalwood scent, this soothing, all-natural hand soap is made locally by 30A Soaps and comes in an 8-oz. glass bottle, complete with a loofah.
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To browse more WaterColor®-branded products, be sure to visit the WaterColor® Store online – or, next time you’re in town, stop by the shop, located in the WaterColor Town Center. Learn more at www.shopwatercolor.com.