Planning a visit to South Walton and craving comfort and convenience with an elevated style? Look no further than The Lodge 30A in the heart of Seagrove Beach, where seasonal offers will help you lock in up to 20% OFF standard rates this spring and summer. Nestled in the heart of the idyllic beach community and nestled between the sugar-white beaches and lush pines, the boutique hotel’s convenient location allows guests to enjoy the very best of 30A, including hiking, dining, golfing, shopping and plenty of relaxing, too!





Experience the Best of 30A
Situated in Greenway Station, the hotel puts a variety of shops and restaurants at your fingertips, as well as access to a private heated pool and a fitness center. You’ll be close to both the stunning beaches and – with the trailhead conveniently located just footsteps from the hotel – the renowned hiking and biking trails that 30A is known for. Whether you’re a beach lover looking to soak up the sun or an outdoor enthusiast seeking adventure, you’ll find it all within reach. Guests of The Lodge 30A also receive discounted pricing on rentals at nearby YOLO Board & Bike and access to premier resort experiences, such as a private beach club and private championship golf courses, through the Watersound Club® (available as an opt-in amenity for a daily fee).
Play (or Work) in Style
Inspired by Northwest Florida’s natural coastal surroundings, The Lodge 30A combines comfort and convenience with contemporary coastal style for an approachable lodging experience that feels equal parts laidback and luxurious. All of the boutique hotel’s 85 rooms, which include king suites, double queen suites and adjoining rooms, are designed to make your stay feel like a home away from home – complete with essential kitchen appliances and the latest technology. An onsite boardroom and business center also ensure that whether you’re here to play, work or both, you’ll find yourself settling right in.
Indulge in Comfort
At The Lodge 30A, comfort and convenience are top priorities. Daily housekeeping is available upon request, ensuring that your room remains fresh and inviting throughout your stay. The hotel’s friendly and dedicated guest service staff is available 24/7, making check-in a breeze and ensuring that any needs or inquiries are promptly addressed. Parking at The Lodge 30A is hassle-free, since guests of the hotel enjoy complimentary onsite parking.
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Ready to book your beach getaway? Visit TheLodge30A.com to see current offers, explore accommodations and discover all that the hotel has to offer.
We might be biased, but we can’t picture a more cheerful way to spend the holidays than with the backdrop of our sugar-white sand (our much nicer version of snow) and the cooler coastal weather that seems to make every sunset just that much brighter. Besides, with fewer crowds, it feels like we have every inch of the stunning Gulf Coast for ourselves!
It’s undeniable: the holidays bring a bounty of good cheer to Northwest Florida, including:
Lower Rates
Lock in the best rates of the year when you stay at WaterColor Inn, The Pearl Hotel or WaterSound Inn during the winter and holiday months. Better yet? Guests at any St. Joe Company property have access to an array of our private membership club amenities.
30A in Lights
Experience a coastal winter wonderland as you stroll or drive through the beautiful holiday decorations along Scenic Highway 30A and tucked within the WaterColor Community and beyond. The only downside might be the number of times you’ll be compelled to stop for a magical photo.




Festive Events
‘Tis the season to gather with loved ones and celebrate – and we know how to do just that. Each year, WaterColor Inn, The Pearl Hotel and their acclaimed restaurants, Fish Out of Water, Havana Beach Bar & Grill, get into the spirit of the season with a variety of festive holiday-themed events for the whole family, taking place in December.
Fuss-Free Family Time
Spend quality time on the beach without having to worry about what to do or where to eat. WaterColor Inn and The Pearl Hotel have your gathering covered. We take the hassle out of family time so you can focus your time on family – and who wouldn’t want to cheers to that?!
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For details on the holiday offerings and events available at WaterColor Inn or The Pearl Hotel, visit watercolorresort.com or thepearlrb.com, respectively.
Celebrating two decades as the flagship of South Walton’s WaterColor community, WaterColor Inn has long been a beloved multigenerational beach tradition for families traveling to Scenic Highway 30A. Opened in 2002, the Forbes Four-Star and AAA Four-Diamond 60-room hotel perfectly encapsulates the spirit of an intimate beach getaway – while providing the functionality necessary for a family vacation. From the David Rockwell-designed accommodations to the pair of Adirondack chairs on each private balcony, guests can expect to have a relaxing, comfortable and Gulf-inspired stay.
So, what makes the WaterColor Inn experience so timeless? To learn more about how the beloved boutique hotel delivers on the ultimate guest experience, we sat down with WaterColor Inn’s own Lodging Manager, Michael Clauson.

How would you describe the WaterColor Inn guest experience? The Watercolor Inn experience is all about enjoying Southern hospitality – much like going back to the old days of saying hello to your neighbor, striking up conversation anywhere you go, and coming back year after year to see familiar faces and relive cherished memories. It really is a nostalgic, multigenerational experience that we’re so proud to be a part of.
What makes a stay at WaterColor Inn unique? In addition to our Southern hospitality, I think it’s the unique structure of our guest services that make WaterColor Inn such a special place. Our team maintains the service standards of a premium hotel brand, yet has the flexibility of a boutique hotel to offer a tailored approach for each guest. Because we have so many repeat guests, our staff gets to know them on a personal level – from their favorite sports team to their preference for the beach or the pool. Our team serves with heart; we all get joy out of spreading comfort, convenience and contentment to our guests, and I think that shows. At the end of the day, we’re taking care of one big WaterColor Inn family.
What do you think would surprise someone most about staying at WaterColor Inn? While the hotel has been around for two decades, it is always evolving to provide guests with the very best amenities and services. Our team is constantly adding to our offerings, while staying true to the family-minded essence that has made WaterColor Inn such a beloved destination over the years. Whether a guest has been visiting the 30A area since we opened, or whether this is their first time, WaterColor Inn will always make them feel at home.
What’s your favorite WCI amenity or feature and why? I love all of our outdoor recreation options, such as kayaking or canoeing along Western Lake on a slightly foggy morning and just taking in the natural sights and sounds. Few things are more relaxing in my opinion! I’m always on the lookout for the local wildlife that make our rare coastal dune lakes so unique.
What is a recurring piece of feedback you receive most from WaterColor Inn guests? Our guests are always very gracious with their feedback. Our team most commonly receives thank-you notes for going above and beyond in providing a memorable stay for a guest and their family. I think it boils down to our team’s genuine enthusiasm and joy for serving guests, and that’s not something that can be faked. A smile goes such a long way. We also get quite a few messages about the quality of the food at Fish Out of Water – the shrimp tacos are a consistent guest favorite!





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To learn more about WaterColor Inn’s family-friendly amenities to book your family’s next stay, visit the resort online.
Located in the charming coastal community of Rosemary Beach®, The Pearl Hotel provides a luxury coastal retreat away from the hustle and bustle of other resort hotels. As the area’s only adults-oriented hotel, The Pearl offers travelers with a relaxing, comfortable, and elegant beach getaway – complete with the Gulf Coast’s finest luxury amenities, including the award-winning Spa Pearl, AAA Four-Diamond Havana Beach Bar and Grill, and adults-only pool.
Just in time for summer 2022, The Pearl has unveiled its 55 newly reimagined guestrooms, marking the hotel’s first room upgrade since 2013. And, because the final room design took guest feedback directly into account, The Pearl’s accommodations are sure to delight!
The new rooms reflect the luxurious coastal style for which The Pearl has become known, while also drawing inspiration from its stunning coastal surroundings, with bright hues of blue, teal and sunset-orange. Updated flooring and custom area rugs, as well as new tropical-inspired lounge chairs, dining tables and window treatments also added to each room’s elevated coastal comfort and modern aesthetic.




Guests’ in-room convenience has also been optimized, with the addition of faster WiFi, larger TVs and a new Integrated Entertainment System that allows guests to access their favorite streaming services. Additionally, upscale in-room amenities include Lather® bath amenities, rainfall showerheads, Keurig coffeemakers and mini-fridges stocked with complimentary sodas, juices and double-filtered Nordaq FRESH water.
All 55 of the Pearl Hotel’s elegant and modern accommodations showcase picturesque views of either the Gulf, Town or Pool. For an extra special stay, guests may opt to book one of The Pearl’s 10 Gulf-View Rooms, or splurge on The Pearl Suite, complete with its own separate master bedroom, private balcony, soaking tub and rainfall shower.
From the contemporary coastal décor and house-baked turndown treat left on guests’ pillow each night, every detail at The Pearl has been thoughtfully considered to ensure a delightful, unforgettable and truly personalized stay, meant to be slowly unpacked…
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To book your stay at The Pearl, visit thepearlrb.com to take advantage of the hotel’s current offers.
Celebrating two decades as the flagship of South Walton’s WaterColor community, WaterColor Inn has long been a beloved multigenerational beach tradition for families traveling to Scenic Highway 30A. Over the past couple of years, WaterColor Inn has continued to grow its family-friendly offerings with the reimagining of the WaterColor Beach Club, including the addition of multiple pools and casual-coastal dining venues. This summer, just in time for its 20th anniversary, WaterColor Inn is unveiling a major expansion that will undoubtedly cement it as the area’s go-to family vacation destination. And we have a feeling, this is just the beginning!
WaterColor Inn’s seven new Family Suites will be situated just footsteps away from the sand, conveniently located on the hotel’s first floor, the Family Suites – available as one-bedroom or two-bedroom accommodations – are designed with WaterColor Inn’s characteristic coastal comfort in mind, making them ideal for larger family getaways. The one-bedroom suites vary from 1,010 – 1,070 sq. ft. and the two-bedroom suites range from 965 – 1,220 sq. ft., making them the hotel’s most spacious room options. Each elegantly furnished, coastal-inspired suite comes equipped with a kitchen area, including a microwave and refrigerator, as well as a personal “Treat Suite,” refreshed with snacks daily and a selection of family board games. Different view options, as well as bunk-bed suites, are also available. Explore the Family Suites in more detail at watercolorresort.com/accommodations.


As if that weren’t enough, each Family Suite will feature a private outdoor terrace, with ease-of-access to the family pool area – yet another family-friendly resort amenity being added this year! The new 2,800-square-foot zero-entry family pool and expanded pool deck will provide ample space for families to swim, sunbathe or savor the hotel’s newest culinary addition (seriously!). Expected to open this summer, Gather Kitchen + Bar will be located poolside, with indoor, bar and – of course – poolside service available. With this new addition, WaterColor Inn guests will now have access to 10 resort pools – the most family-friendly pool access on all of 30A!

WaterColor Inn’s expansion is currently underway and slated to be completed early this summer. Stay tuned online, on Instagram or on Facebook for the latest operational updates.
The hotel is now accepting reservations for 1-Bedroom Family Suites for stays beginning May 27 and reservations for 2-Bedroom Family Suites for stays beginning July 20. Call 1-877-353-5239 to book today, or visit watercolorresort.com for more information.
Sure, the boutique hotels within The St. Joe Company’s portfolio are beautiful and located on one of Florida’s most coveted beaches, but it’s not just looks or location that make our beloved WaterColor Inn and The Pearl Hotel so special. That’s because they have each been evaluated based on hundreds of standards that rate them among the world’s very best.
Every year, Forbes Travel Guide – deemed to be the global authority on luxury travel – evaluates hotels against up to 900 rigorous industry standards that range from their level of service to the quality of their respective facilities. The hotels are inspected independently and anonymously, ensuring the ratings are both objective and consistent and graded on things like cleanliness, amenities, dining options and comfort (including “exceptionally comfortable” beds). In simple terms, a Forbes Four-Star designation tells the world that the recipient is an exceptional property that offers high levels of service and quality of facility to match.
And service is especially important to us (hospitality is, after all, part of our company name). That’s why we pride ourselves in providing our St. Joe Company associates with extensive year-round hospitality training, ensuring every team member is well-versed in meeting our guests’ every need. The Forbes seal of approval is thus as much a testament to the tremendous amount of work, dedication and attention-to-detail that goes on behind the scenes at each hotel, as to the memorable guest experiences they offer.
WaterColor Inn and The Pearl Hotel have consistently received a Forbes Four-Star designation since 2013 and 2015, respectively, and they’re the only properties on Florida’s Gulf Coast to tout the distinction. That means that when you stay at either hotel, you can count on the highest levels of service and on an experience that delivers on luxury and comfort.
In addition to the coveted Forbes recognition, both hotels have also maintained a AAA Four Diamond rating since 2007 and 2017, respectively, and have made an appearance on some of the travel’s industry most honorable lists, including Travel + Leisure’s “World’s Best,” Conde Nast Traveler’s “Readers’ Choice Awards” and U.S. News and World Report’s annual hotel rankings.
Need we say more? WaterColor Inn and The Pearl both offer an award-winning experience that’s sure to leave you wanting to come back year after year – and you didn’t just hear it from us.
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To learn more about WaterColor Inn or The Pearl Hotel, visit watercolorresort.com or thepearlrb.com.
The past year has taught us to not take even the smallest pleasures for granted and assured us that there’s no better place to be than surrounded by loved ones in a place we love. As the world opens up and travel slowly resumes its pace, popular vacation times are now more popular than ever – and spring 2022 is already gearing up to be a very desirable time to visit our beautiful sugar-white beaches along the Gulf of Mexico. That’s why our Spring Pre-Sale offers are your best chance yet to book your worry-free spring 2022 stay.
Whether you’re looking to enjoy some family beach time at WaterColor Inn; relax by the adults-only pool at The Pearl Hotel; or experience a home-away-from-home experience at WaterSound Inn, the Spring Pre-Sale is your best bet for ensuring your spring vacation doesn’t get away! Let us tell you why…
Enjoy the Season’s Lowest Rates
By booking early, you’ll lock in the lowest rates of the season – guaranteed! Book your stay by Sept. 30, 2021 and enjoy up to 25% off your spring stay, between March 1 and May 25, 2022*. Those are major savings, leaving you with the opportunity to spend on other travel costs or vacation essentials
Stay Longer, Save More
Better yet, the longer you stay, the more you’ll save off our standard rates. Stay three nights and receive 20% off standard rates; stay four nights and your savings jump up to 25% off. Now that’s a major offer you won’t want to miss out on!
Have Peace-of-Mind
Booking your spring vacation early means you won’t risk missing out on your chance to visit. Keep in mind that WaterColor Inn, The Pearl Hotel and WaterSound Inn are all small, boutique properties, so selling out – especially in the spring and summer months – is almost always likely.
Don’t Worry About Your Reservation
We understand that things happen, and vacation plans can change. Our Spring Pre-Sale offers have a two-week cancellation policy, meaning you won’t have to worry should your plans change last-minute.
Celebrate Early
Knowing you have a spring beach vacation to look forward to – and with tremendous savings to boot! – is sure to make the winter months a bit more bearable, don’t you think?
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So, what are you waiting for? Get booking – and we’ll see you this spring!
*Blackout dates apply; other restrictions may apply. For full offer details, visit the respective hotel’s website and click “Offers.”
Let’s face it, sometimes a vacation needs to feel like home – complete with all of the comforts and conveniences you’d expect from a familiar space. This is why WaterSound Inn has long been a go-to for travelers looking for a serene, inspiring and timeless home-away-from home vacation experience.

The boutique hotel features just 11 newly renovated condo-sized suites, which range from 730 to 950 sq. ft. Each spacious room features an airy floor plan with comfortable furnishings, a private furnished balcony, a full kitchen, a separate King bedroom, a bathroom with double vanity, two TVs, and even a washer and dryer, making it truly ideal for loved ones traveling together.

And because it’s located within the acclaimed WaterSound Beach community in the heart of 30A, WaterSound Inn boasts picturesque views from the second and third floors, in addition to providing guests with access to the prestigious Watersound® Beach Club. WaterSound Inn guests can enjoy the club’s two 7,000-square-foot zero-entry pools shaped like a coastal dune lake, restaurant, indoor and outdoor dining, al fresco bar, shaded arbors, beach access and complimentary beach setup.
Additionally, guests can reap the benefits of staying at a St. Joe Hospitality-managed property, meaning access to an array of The St. Joe Company’s membership club amenities, including two private golf clubs and a beach club – offered through the Watersound Club.
Turns out, with a WaterSound Inn stay, you really can have it all while on vacation!
To learn more about the hotel, browse current specials or book your stay, visit watersoundinn.com.
Because we can all use a little pampering – and it need not be extravagant. The team at The Pearl Hotel believes it’s the little details that create the grandest gestures, so we asked them to share their tips for bringing The Pearl experience right into your home. No doubt you’ll be feeling pampered, relaxed and, well, right at home!
COZY up in your favorite robe and slippers to enjoy breakfast in bed. Our team recommends going for simple, yet classic, breakfast items. Consider fresh fruit, bacon, omelets, waffles or bagels – pour yourself a glass of fresh orange juice for an extra dose of simple luxury (and vitamin C!).
LIGHT a candle to fill your home with your favorite scent. We recommend going with The Pearl’s signature scented candle, available for purchase at Spa Pearl. The hotel’s beach-inspired Marine Sawgrass scent – with crisp green notes, floral undertones of jasmine and lily of the valley, and warm accents of musk and vanilla – will have you feeling relaxed and feeling like the coast is just a short walk away.
DROP slices of fresh fruit into your water for a refreshing afternoon drink. We suggest lemons, oranges, cucumbers or strawberries. You’ll be feeling fancy – and well hydrated!
SERVE your favorite cocktail in a chilled martini glass for a bit of an extra cool flair. Havana Beach Bar & Grill’s head bartender recommends adding a savory garnish too. Jumbo stuffed olives are a Havana Beach favorite for martinis, Bloody Marys and the restaurant’s signature Bloody Maria (made with smoky tequila). The team hand-stuffs the olives with Moody Blue Cheese, which provides a smoky and nutty flavor. Olives not your thing? Try a torched rosemary sprig for the ultimate Rosemary Beach experience; the aromatics provide an ideal pairing for gin cocktails.
TREAT yourself to a sweet bite before bed to experience at-home turndown service. Try leaving a few bite-sized pieces of your favorite chocolate bedside or indulging in a favorite homemade treat.
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We hope you’ll incorporate these mini luxury moments into your daily routine – please share them with us on Instagram or Facebook when you do by tagging #thepearlrb. We can’t wait to see what you do!
But we get it, sometimes it’s time to rest your head elsewhere. Choose from any of our existing offers, and we’ll make sure you have a relaxing, memorable and luxurious stay.